Mel Anastas from DoReMedia launches you into a cringe-free arts marketing universe in this 2-hour workshop on marketing your art without compromising your integrity.
You'll get great tips on how to:
Develop an authentic brand (one #futureyou can live with)
Use platforms that suit you (and you’ll find your people on)
Attract media attention (without setting fire to anything)
Create content #fire (without setting fire to anything)
Hot tips for smoking out the algorithms (and using paid promo when it matters).
You will get the most out of this workshop if you bring a fully charged device (smartphone, tablet, laptop) and have some relevant (and G-rated) pics and video you can play with on there.
Tickets
$5 for Propel members
$10 for non-members
About Mel Anastas
Mel Anastas is a community-builder and content creator whose career has entanglements with fine art, contemporary theatre, video production, punk and alt music and media communications.
Creating narratives to rally community is at the core of Mel’s promotional strategy, one which has curated relevant audiences for brands, artists, musicians and public events like the York Arts Festival, Vic Park Summer Street Party and Baysie Streets and Arts Festival.
Connecting with authenticity underpins her marketing philosophies, Mel coaches artists to celebrate their uniqueness, embracing #craptastic content and freeing them from promo-prison to show the world exactly who they are.
For more information head to their website.
About Pivot
Pivot: Arts admin for sustainable careers is a new program presented by Propel Youth Arts WA that aims to build capacity among young and emerging artists and arts workers in Western Australia to make their careers sustainable and commercially viable.
Pivot is presented by Propel Youth Arts WA and is funded by the Government of Western Australia through the Department of Local Government, Sport and Cultural Industries. Pivot is also sponsored by Lotterywest and supported by the State Library of Western Australia and the Art Gallery of WA.